Online Video Marketing – Why Use?

In the world of online video marketing, a video that promotes your business will help you increase your company’s bottom line. An online video advertisement is a fast and effective way to promote your business. Even though the popularity of online video marketing has surged in recent years, many businesses still do not employ this marketing strategy. Many businesses do not know just how powerful an online video marketing campaign can be. Instead, they choose to follow the more traditional form of advertising involving text-based ads. Because few people have caught on to video advertisements, you are able to stand out from the rest of the crowd if you utilize an online video marketing campaign for your business.

Advantages of Online Video Marketing campaigns:

1. Online video marketing can bring your business to life in a 3-dimension form of communication that your viewer will enjoy immensely.

2. Online video marketing can create personal interest and movement through video storytelling and narration, keeping your viewer engaged and focused on your message.

3. Online video marketing has the ability to use video editing techniques to include audio, visual texts, pictures, animations, and other forms of media.

4. Online video marketing can create atmosphere, mood, and positive vibes by adding music or soundtracks to your video.

Online Video Marketing – Evidence?

If we are looking at statistics, there is clear evidence that online video marketing will outperform written content on a website. Individuals tend to only remember 20% of what they read, however, they can remember 80% of what they can see visually. To take this further, a recent study had been conducted on the behavior of online visitors browsing a website. The results were not surprising – about 75% of the visitors stayed less than 30 seconds on a content-only based website. However, if a website displayed a video, almost 33% of visitors will watch the video till the very end, usually lasting about 60 seconds or more. This goes to show you that since most visitors will not read all the content on your website, you should include videos to help you convey your messages across.

Using numbers, we can see how online videos can help improve your website. For example, if you receive about 100 visitors to your website, only 25 visitors would have stayed for longer than 30 seconds. The remainder would not have read everything on your website, and would have left your website without knowing much about your company. Now, imagine if you had a video embedded on your website. Out of 100 visitors, 33 of them would have watched the video and stayed for longer than a minute on your website. In this scenario, these visitors would now have retained more information about your company compared to the previous scenario.

Online Video Marketing – In Conclusion:

The next time you are thinking about starting an advertising campaign for your business, remember to include online videos as part of your marketing strategies. An online video marketing strategy is not only low in competition, but it is also the most effective marketing opportunity available today. If you are planning to promote your online videos, you can upload your videos to a video-sharing website known as YouTube. YouTube is the world’s most popular website allowing users to share videos across the web. It is currently the third most visited website worldwide, with over a billion videos watched daily.